Overview

Finova is a fast-growing fintech startup offering accessible lending solutions for individuals and small businesses. As the company scaled, it became clear their brand no longer reflected their mission, values, or the maturity of their platform.

They needed more than a new logo—they needed a brand system that could support their long-term growth, build trust with investors and customers, and stand out in a highly competitive industry.

What You'll Learn

  • Outdated brand identity and visual system
    Their existing logo and design elements no longer represented their evolving mission or the sophistication of their fintech offering.
  • Inconsistent messaging across channels
    Without a unified voice or tone, their brand communications varied widely between platforms, leading to confusion and diluted impact.
  • Lack of emotional connection with users
    The brand lacked warmth, relatability, and personality—key factors in building long-term user trust and engagement.
  • Weak differentiation from competitors
    Finova’s visual identity and messaging failed to stand out in a crowded fintech market full of similar solutions.
  • Need for investor-facing materials during funding rounds
    With a major investment round approaching, Finova needed polished, on-brand presentation materials to tell a compelling business story.
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Our Approach

We began by conducting in-depth discovery sessions with Finova’s leadership team, reviewing competitor brands, analyzing user data, and understanding their audience personas. From there, we developed a brand strategy that would serve as the foundation for everything to follow.

Key Deliverables

  • Brand Strategy Framework: Values, mission, vision, and tone of voice
  • Visual Identity: Logo redesign, typography, color palette, iconography
  • Design System: UI elements, brand components for web and mobile
  • Brand Book: A complete brand guideline document for internal teams
  • Presentation Kit: Pitch deck, investor one-pager, social media assets

Impact

The refreshed brand helped Finova achieve the following within 6 months:

  • +40% engagement across digital platforms
  • Increased investor confidence during their Series A
  • Greater consistency and clarity in communications
  • Improved user perception and emotional connection

The rebrand led to a 40% increase in customer engagement, stronger user retention, and better conversion rates across key pages. Finova also reported more positive feedback from both users and partners after the relaunch.

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SAP Consultant
75,000 $
Per Year

SAP Consultants are highly valued for their ability to optimize business processes, implement complex systems, and deliver measurable results. With expertise in SAP solutions, they consistently rank among the best-paid professionals in IT consulting.

*** Salaries depicted here are for information purposes only, we don not guarantee that you will get the same ammount
Average 77,000$
Lowest 55,000$
Highest 95,000$
Stats from Glassdoor.com
Career Expectation for SAP ConsultantCareer Salary proection
What's inside
Preview
Preview
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Module 0: Welcome & Orientation
5 Lectures - 30 min
5 Lectures - 30 min
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  • Lesson 0.1: Course Introduction & Learning Outcomes
  • Lesson 0.2: Who This Course is For (Consultants, Project Managers, End-Users)
  • Lesson 0.3: Course Roadmap & How to Navigate It
  • Lesson 0.4: Tools & Systems Used in the Course
  • Lesson 0.5: Certification & Next Steps
Module 1: Introduction to SAP S/4HANA Public Cloud
6 Lectures - 40 min
6 Lectures - 40 min
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  • Lesson 1.1: ERP Evolution – From On-Premise to Public Cloud
  • Lesson 1.2: What Makes Public Cloud Unique?
  • Lesson 1.3: Public vs Private vs On-Premise: Key Differences
  • Lesson 1.4: SAP Public Cloud Capabilities (Finance, Procurement, SCM, Manufacturing)
  • Lesson 1.5: Why Organizations Choose Public Cloud – Real-World Drivers
  • Lesson 1.6: SAP Activate – The Framework Behind Implementations
Module 2: SAP Activate in Action
8 Lectures - 55 min
8 Lectures - 55 min
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  • Lesson 2.1: Overview of SAP Activate for Public Cloud
  • Lesson 2.2: Discover Phase – Exploring Value & Defining Scope
  • Lesson 2.3: Prepare Phase – Readiness & Team Setup
  • Lesson 2.4: Explore Phase – Fit-to-Standard Workshops
  • Lesson 2.5: Realize Phase – Configuration & Testing
  • Lesson 2.6: Deploy Phase – Cutover & Go-Live Readiness
  • Lesson 2.7: Run Phase – Operating & Optimizing the System
  • Lesson 2.8: Common Challenges & Best Practices in Activate
Module 3: Project Setup & Governance
6 Lectures - 1 h
6 Lectures - 1 h
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  • Lesson 3.1: Project Team Roles & Responsibilities
  • Lesson 3.2: Stakeholder Engagement & Communication Plans
  • Lesson 3.3: Project Planning, Tools, and Milestones
  • Lesson 3.4: Governance Models in Public Cloud Projects
  • Lesson 3.5: Defining KPIs & Measuring Success
  • Lesson 3.6: Risk Management & Mitigation
Module 4: SAP Cloud System Landscape
6 Lectures - 50 min
6 Lectures - 50 min
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  • Lesson 4.1: Introduction to the SAP Public Cloud Landscape
  • Lesson 4.2: Starter System – Purpose & Hands-On Exploration
  • Lesson 4.3: Quality & Production Systems – Roles & Differentiation
  • Lesson 4.4: Tenant Management & Provisioning
  • Lesson 4.5: Transport, Release & Upgrade Cycles in the Cloud
  • Lesson 4.6: Navigating the SAP Fiori Launchpad
Module 5: Scoping & Fit-to-Standard Workshops
6 Lectures - 40 min
6 Lectures - 40 min
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  • Lesson 5.1: Importance of Scoping in Public Cloud Projects
  • Lesson 5.2: Preparing for Fit-to-Standard Workshops
  • Lesson 5.3: Running Effective Workshops – Best Practices
  • Lesson 5.4: Capturing Business Requirements vs SAP Standard Processes
  • Lesson 5.5: Gap Analysis – Handling Extensions & Workarounds
  • Lesson 5.6: Documenting & Prioritizing Requirements
Module 6: Configuring with Central Business Configuration (CBC)
6 Lectures - 40 min
6 Lectures - 40 min
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  • Lesson 6.1: What is CBC and Why It Matters
  • Lesson 6.2: Navigating the CBC Interface
  • Lesson 6.3: Configuring Organizational Structures
  • Lesson 6.4: Configuring Core Business Processes:
    • Finance
    • Procurement
    • Sales
    • Manufacturing
  • Lesson 6.5: Localization & Country-Specific Settings
  • Lesson 6.6: Accelerators, Templates & Best Practices
Module 7: Security & Authorizations in the Cloud
5 Lectures - 40 min
5 Lectures - 40 min
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  • Lesson 7.1: Identity & Access Management in SAP Public Cloud
  • Lesson 7.2: Role-Based Access Control – Standard Roles vs Custom Roles
  • Lesson 7.3: Best Practices for Security in Cloud ERP
  • Lesson 7.4: Compliance Considerations (GDPR, SOX, Industry Regulations)
  • Lesson 7.5: Case Study: Security Setup for a Sample Company
Module 8: Data Migration Essentials
6 Lectures - 1 h 20 min
6 Lectures - 1 h 20 min
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  • Lesson 8.1: Data Migration Strategy & Planning
  • Lesson 8.2: SAP Migration Cockpit – Overview & Capabilities
  • Lesson 8.3: Master Data Migration (Customers, Vendors, Materials, etc.)
  • Lesson 8.4: Transactional Data Migration & Historical Loads
  • Lesson 8.5: Data Cleansing, Mapping, and Validation
  • Lesson 8.6: Troubleshooting Data Loads & Common Pitfalls
Module 9: Testing & Quality Assurance
6 Lectures - 55 min
6 Lectures - 55 min
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  • Lesson 9.1: Testing Strategy in SAP Public Cloud Project
  • lesson 9.2: Unit Testing – Ensuring Configuration Works
  • Lesson 9.3: Integration Testing – End-to-End Flows
  • Lesson 9.4: User Acceptance Testing – Engaging the Business
  • Lesson 9.5: Test Automation in SAP Cloud ALM
  • Lesson 9.6: Defect Management & Continuous Quality Control
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Detailed description

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Students Rating

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“The strategies I got from Vestry took my growth to the next level. I saw results within weeks and finally had direction.”

Amanda C.

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“Vestry made branding feel easy. Their approach helped me stand out and connect with my audience in a real way.”

Emily S.

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“Vestry gave me the confidence and guidance I needed to start my business. The resources and mentorship were game-changers!”

Andrew B.

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“Working with Vestry helped me turn my vision into a clear, actionable plan. I finally feel in control of my business journey.”

Alex D.

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“Thanks to Vestry, I stopped guessing and started growing. Their approach made everything feel more doable and focused.”

Jessica C.

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“Vestry helped us streamline our strategy and focus on what truly matters. The difference was visible within weeks.”

Jhon L.

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